MoData Blog

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September 27th, 2017

“Motivation is the art of getting people to do what you want them to do because they want to do it.” - Dwight D. Eisenhower Motivation goes a long way towards producing good sales figures. The more motivated your sales team is, the more successfully they will sell. Like everything else, motivation has to be maintained if you want to bear its fruit. Having an...

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September 20th, 2017

“If you have to forecast, forecast often.” - Edgar Fiedler Forecasting can be useful for more than letting you know if you need an umbrella or not. In sales, a forecast is a prediction of expected sales levels for a certain period of time. Unlike fortune tellers though, sales managers use statistical analysis, historic data, strategy evaluation, and more in order to come up with...

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September 13th, 2017

Today, ABS might be a buzzword in B2B sales domain but sales specialists say that it has always been used, without attaching a “name” to the process. In modern sales structure B2B experts have coined a term for this sales process of targeting individual accounts. Through this post we explore various aspects of Account Based Selling (ABS) model in depth. What is account based selling?...

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September 6th, 2017

We've already covered how to make your account based marketing strategy a success, but why you, as a sales leader, should invest in it? Sales and marketing leaders across industries are accountable for the most important task of getting their teams fired up in every possible way to acquire leads and show conversion. In B2B marketing and selling journey the process needs to be approached...

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August 30th, 2017

“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” -Steve Jobs Traditional B2B marketing efforts are a shotgun approach. Marketers try to appeal to as many potential clients as possible. Campaigns are not individualized. Account based marketing, on the other hand, is like a sniper rifle. It is precise and targets a...

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August 23rd, 2017

Sales and Marketing together are the two important engines that need to work jointly for your business to perform well. Hence, the sales and marketing leaders’ top priority is to understand the importance and power of each other’s existence in the organization. If there is no coexistence and alignment,  no sharing of notes and insights between the two departments, then businesses might fall flat on...

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August 16th, 2017

As a great sales leader your priority is to make and show the numbers. But being sales leader in B2B marketing realm brings myriads of challenges. One challenge that is often thrown at you is to come up with strategies to make your Account Based Marketing (ABM) a success. Before we divulge into these strategies let us first define what Account Based Marketing is. Here...

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August 9th, 2017

Revenue is an important yardstick to judge your sales team’s goals so that you could align them along the various routes of the sales cycle. Oftentimes sales leaders get so caught up in strategy and competition that they start thinking of revenue as the team’s major goal. However, the be-all and end-all focus on driving revenue without defining how to get there can be tough...

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