MoData Blog

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August 2nd, 2017

B2B sales is about longer sales cycles, bigger financial deals, fierce competition and reaching out to more than one decision maker in an organization, which unfolds different set of challenges. According to Docurated’s report called the State of Sales Productivity, organizations are investing more and more in sales productivity in search for revenue growth. Therefore, we decided to share with you how you can improve...

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July 26th, 2017

“The single most important sales metric for sales managers is the velocity of conversion through the funnel stages.” - Jaime Muirhead, VP of Sales, RingLead Speed is essential in the B2B world. This makes sales velocity an important metric to measure. However,most businesses ignore it. In this article, we’ll cover what sales velocity is, why you should care, and why it’s often overlooked. What is...

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July 19th, 2017

In our article Why Sales Development Representatives Are Important to Sales, we covered what SDRs do and how they influence your potential clients in their buying decision. Now that you have a team of SDRs in place, you would be interested and curious in knowing how well they are doing the job they are hired for. In this part we will throw some light on metrics...

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July 12th, 2017

Through this post we will decode why SDRs have become an integral part of sales organization. What are SDRs? Sales Development Representatives or SDRs are the new-age Business Development Representatives in the sales and marketing ecosystem. They act as the liaison between newly identified prospects and sales executives. Marketing’s job is to allure prospects through aggressive marketing campaigns and pass them on to the sales...

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September 8th, 2016

Hype about the ‘game changing’ benefits of business intelligence tools from marquee IT brands began more than 20 years ago. Businesses across verticals have been struggling to realize those benefits since then. If Gartner is to be believed, less than 30% of an organization’s potential users actually use BI solutions. Traditional BI – Complicated, Expensive and Rigid Low adoption of traditional BI systems is attributed...

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September 8th, 2016

The best vision is insight. - Malcolm Forbes And yet in the jargon laden world of big data analytics actionable insights are as difficult as driving through thick fog. Business users shouldn’t be bothered about understanding the magnanimity of data or the various technologies that come into play. Users for most part want solutions that do what they are supposed to without getting people to...

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September 7th, 2016

Big Data, the big daddy of buzzwords that has been done to death by industry pundits and leading publishers with their understanding of what it means and its impact on the way we do business. If technology thought leader Gartner is to be believed, Big Data is that fat lady whose size is 3 Vs big: Volume: The most self-explanatory aspect of the term which...

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June 7th, 2016

Our perspective on Analysis The accepted first steps in any data analysis project begin with a business-worthy questions/purpose. Start with a question Form an hypothesis Get hold of data Run some numbers to prove or disprove the hypothesis. Right? Maybe not. In our experience, the highest value questions originate from An understanding of the business fundamentals combined with A free-form exploration of data. Moreover the...

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