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June 14th, 2015

Priceonomics: Modeling the Probability of Winning an NFL Game If you're watching a sporting event, at any given time there is a probability your team will win or lose. If your team is ahead by a lot, they'll probably end up winning. If the opposite case is true, they'll probably lose. If the Vegas odds are in favor of your team, that matters (but only...

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July 9th, 2014

Image: 'Fries by Month' photo by Lauren Manning 2006 What is a Data Product? Technically speaking, a 'data product' is an insight or tool created out of existing or purposely acquired raw data that can be used to improve decision making, generally by clients, consumers or other organizations. These insights may be simple, such as informing a buyer of available inventory three months into the...

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May 27th, 2014

Photo by Josh Hallet The article explains how to adopt a data mindset – one of the most critical management challenges facing online retailers today. 1. What is a ‘data mindset’? 2. The data champion 3. Get more data, give more data 4. Data for continuous improvement What is a data mindset? When an organisation has a data mindset, every single person working there, from...

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