MoData Blog

Stay informed with our latest news and tutorials
September 6th, 2017

We've already covered how to make your account based marketing strategy a success, but why you, as a sales leader, should invest in it? Sales and marketing leaders across industries are accountable for the most important task of getting their teams fired up in every possible way to acquire leads and show conversion. In B2B marketing and selling journey the process needs to be approached...

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August 30th, 2017

“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” -Steve Jobs Traditional B2B marketing efforts are a shotgun approach. Marketers try to appeal to as many potential clients as possible. Campaigns are not individualized. Account based marketing, on the other hand, is like a sniper rifle. It is precise and targets a...

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August 23rd, 2017

Sales and Marketing together are the two important engines that need to work jointly for your business to perform well. Hence, the sales and marketing leaders’ top priority is to understand the importance and power of each other’s existence in the organization. If there is no coexistence and alignment,  no sharing of notes and insights between the two departments, then businesses might fall flat on...

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August 16th, 2017

As a great sales leader your priority is to make and show the numbers. But being sales leader in B2B marketing realm brings myriads of challenges. One challenge that is often thrown at you is to come up with strategies to make your Account Based Marketing (ABM) a success. Before we divulge into these strategies let us first define what Account Based Marketing is. Here...

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August 9th, 2017

Revenue is an important yardstick to judge your sales team’s goals so that you could align them along the various routes of the sales cycle. Oftentimes sales leaders get so caught up in strategy and competition that they start thinking of revenue as the team’s major goal. However, the be-all and end-all focus on driving revenue without defining how to get there can be tough...

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August 2nd, 2017

B2B sales is about longer sales cycles, bigger financial deals, fierce competition and reaching out to more than one decision maker in an organization, which unfolds different set of challenges. According to Docurated’s report called the State of Sales Productivity, organizations are investing more and more in sales productivity in search for revenue growth. Therefore, we decided to share with you how you can improve...

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July 26th, 2017

“The single most important sales metric for sales managers is the velocity of conversion through the funnel stages.” - Jaime Muirhead, VP of Sales, RingLead Speed is essential in the B2B world. This makes sales velocity an important metric to measure. However,most businesses ignore it. In this article, we’ll cover what sales velocity is, why you should care, and why it’s often overlooked. What is...

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July 19th, 2017

In our article Why Sales Development Representatives Are Important to Sales, we covered what SDRs do and how they influence your potential clients in their buying decision. Now that you have a team of SDRs in place, you would be interested and curious in knowing how well they are doing the job they are hired for. In this part we will throw some light on metrics...

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