MoData Blog
Stay informed with our latest news and tutorials

The Four Types of Sales Analytics You Need to Grow Your Business

April 9th, 2016

Author

Content Team

Categories

Sales Forecasting

Words

3900

Estimated Time

16 Min

Analytics. Their purpose is to surface insights that help you manage and grow your business. The casual observer might think that all analytics are created equally; they aren’t. There’s a spectrum, with some more powerful than others. Below are four important categories of analytics – each more powerful than the next.

    1. Descriptive Analytics
      When you track data like email opens, clicks, and replies, you’re surfacing descriptive analytics. Descriptive analytical data shows you what happened in the past, and it’s the simplest and most widely used. The data summarizes events in easily digestible charts and reports. 80% of business analytics are descriptive. This is changing, however, as technology grows more sophisticated.
    2.  Diagnostic Analytics
      Think ‘drill down data.’ We’re talking data discovery, data mining, and correlations— findings that display deeper information as an analytical dashboard. Diagnostic analytics examine the cause of past performance. It tells sales managers and leaders how their teams are performing by showing things like pipeline, activities, opportunities, and closed deals. Diagnostic analytics give you an understanding of a problem that happened so you can adjust actions going forward to rectify it.
    3. Predictive Analytics
      While descriptive and diagnostic analytics assess past events, predictive analytics take it one step further – predicting what’s probable in the future. Just like predicting the weather, predictive sales analytics uses advanced techniques like statistical, modeling, and data mining to find patterns in the data. See Gartner’s full explanation here.

In a sales setting, predictive data might forecasts things like opens, clicks, and reply rates for a campaign based on past campaigns sent on the same day of week and at a similar and time.

  1. Prescriptive Analytics
    Imagine a feedback system that consistently gains intelligence from analyzing actions and their effects. (i.e. “do this if you want to achieve that”). A prescriptive system figures out the most likely consequence of different choices of action, and recommends a best course of action to improve an outcome. Prescriptive systems analyze the most meaningful, granular sales metrics and optimize recommendations in real-time. Sales reps learn how they should move forward based on real-time data such as prospect engagement, and managers have a clear path for coaching their teams.

On a sales team, each type of analytics is an integrated part of everyday life. Sales reps use descriptive email tracking data to understand what historic messaging has best engaged their audience at each stage of the funnel.

Managers use diagnostic analytics to understand how their teams are performing and pinpoint what the high-performing contributors are doing differently. Determining the cause allows them to coach the rest of the team to adopt the same strategy.

Teams with predictive analytics have a good guess about what their prospect’s response rate will likely be based on data from past campaigns.

And prescriptive systems guide teams in real-time telling them the exact steps to take to reach their ideal outcome (creating opportunities and closing deals).

Original Blog: https://smartsellingtools.com/prescriptive-analytics-yesware/

Please refer to Mo-Data, Prescriptive Sales Analytics to check some cool sales analytics features that we offer.

For more information about MoData offerings click here

Go Back
Latest Blog
September 25th, 2018

In our previous post, we have discussed the four major revenue components in SaaS businesses, including Renewal revenue. While forecasting sales in SaaS businesses in...

Read More
September 19th, 2018

As sales begin and you start seeing some consistent revenue coming in, there are certain metrics that are essential to begin the process of scaling....

Read More
Sales Pipeline
September 17th, 2018

  Successful companies rely on structured sales processes It’s no secret that companies that execute a well structured sales process see enormous benefits in scalable...

Read More
e-book for free
FREE E-BOOK !
Is Closing a Real Problem in Account Based Selling?

If you want your sales team to get the right results, you need to solve problems that delay or curb your sales goal and conversion. But do you know what the real problems in your sales process are? Download your free eBook, which includes a list of questions, to help you identify them.

Ready to move your sales to the next level ?
Request your demo now.
Mo-Data's AI-powered sales intelligence software provides you with actionable insights, predictions and prescriptions to help you grow revenue, faster.