Analytics. Their purpose is to surface insights that help you manage and grow your business. The casual observer might think that all analytics are created equally; they aren’t. There’s a spectrum, with some more powerful than others. Below are four important categories of analytics – each more powerful than the next.
In a sales setting, predictive data might forecasts things like opens, clicks, and reply rates for a campaign based on past campaigns sent on the same day of week and at a similar and time.
On a sales team, each type of analytics is an integrated part of everyday life. Sales reps use descriptive email tracking data to understand what historic messaging has best engaged their audience at each stage of the funnel.
Managers use diagnostic analytics to understand how their teams are performing and pinpoint what the high-performing contributors are doing differently. Determining the cause allows them to coach the rest of the team to adopt the same strategy.
Teams with predictive analytics have a good guess about what their prospect’s response rate will likely be based on data from past campaigns.
And prescriptive systems guide teams in real-time telling them the exact steps to take to reach their ideal outcome (creating opportunities and closing deals).
Original Blog: https://smartsellingtools.com/prescriptive-analytics-yesware/
Please refer to Mo-Data, Prescriptive Sales Analytics to check some cool sales analytics features that we offer.
For more information about MoData offerings click here
On average, 80 percent of New Year’s resolutions fail according to US News. If you’re one of those rare few who manage to accomplish their...
Sales and marketing are the peanut butter and jelly sandwich of a B2B company. The two just belong together. But there are some startups that...
If you want your sales team to get the right results, you need to solve problems that delay or curb your sales goal and conversion. But do you know what the real problems in your sales process are? Download your free eBook, which includes a list of questions, to help you identify them.