Advent of new tracking and data collection technologies have truly revolutionized sales and marketing workflows in past decade or so. We are tracking more customer interactions than we ever have. Organizations are spending hunderds of man hours and millions of dollars capturing every touch point with the prospects. Everything is Measured but almost nothing is Evaluated. Amazing insights reveal themselves when data across all layers of sales and marketing funnel is combined. Sales strategy and planning has yet to take advantage of this amazing treasure trove of data.
We have set out to do just that.